Personality analysis using vocabulary

Tasked with creating a differentiated offering for social media startup

Actions:

• Researched industry offerings, needs and academic whitepapers

• Designed algorithm based on a white paper to identify personality based on vocabulary analysis

• No such product existed in the market until IBM Watson introduced it almost 6 months after

Results

• Grew ARR by 6x in 15 months

• Client list included most major media outlets, marketing orgs, ad agencies, political parties and law enforcement agencies in India

• Core product offering spun off as a new startup, Humantic AI that provides buyer intelligence