Agent Workflow tool at Fortune 100 Insurance Firm
Customer experience varied widely depending on the experience level of the agent. Rigorous agent training was done but took time to reflect in customer interactions
Actions:
Designed and shipped an agent workflow tool for new agents
Prioritized most important client needs based on relationship stage
Guided agent step by step while allowing leeway for agents personalization
Results
60% of new agent sales happen through the tool now
Wide Tool adoption including in selling process for established agents